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Do you want to be in the BiBBS family?

17 July 2023

Born in Bradford’s Better Start (BiBBS) is giving all families who live in the Better Start Bradford areas – Bradford Moor, Bowling and Barkerend and Little Horton – of the city the opportunity to take part in its important study.

BiBBS wants to understand how to give children the best possible start in life. The study monitors and evaluates the effects of the Better Start Bradford projects on children’s wellbeing, health and early development. For example, findings from the study have already shown that children who have access to good quality green spaces and parks have better mental wellbeing.

BiBBS has been recruiting families since 2016, and so far has over 4,800 families involved in the study. It normally invites families to take part when they are expecting a baby, but there are a lot of families that the team didn’t get a chance to talk to at that time.

The team is now keen to make sure all families that want to take part can join the study.

Director of the BIBBS study, Josie Dickerson, said:

We want as many families as possible to take part. Some of our children are now seven-years-old and they tell us that they are proud to be part of the BiBBS family which will help to make Bradford a better place for our children. Our team will be out and about at events over the summer, so please do keep an eye out for us.

To take part families need to:

  • have had a baby at Bradford Royal Infirmary
  • have had a baby born after April 2016
  • live in the Better Start Bradford areas (Bradford Moor, Bowling and Barkerend and Little Horton)

Families can find out more about the study at: They can sign up by contacting researchers on 01274 364474 or [email protected] To sign up they can also use the following link: BiBBS (

A BiBBS mum said:

The study is easy to join and it’s always good to have more studies as I don’t think there have been enough on children and how they grow up. It’s good for our children when they have children who will have more information.

You can watch a video about the study here:


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