Born in Bradford's Better Start (BiBBS)
January 2016 to July 2024
Born in Bradford’s Better Start (BiBBS) is a birth cohort study that aims to understand the effects of the early-life interventions led by Better Start Bradford on children’s health and development.
As the world’s first experimental birth cohort, BiBBS evaluates how Better Start Bradford projects are improving children’s health and development by collecting information on pregnant women (ante and postnatal), their children and families.
Between January 2016 and July 2024, pregnant women and new mums living in Bowling and Barkerend, Bradford Moor, and Little Horton having their baby at Bradford Royal Infirmary were invited to be part of the study.
It has been delivered as part of the Better Start Bradford programme from 2018 to 2024 by Born in Bradford.
Background, impact and findings
Further reading
Download this snapshot of Born in Bradford's Better Start, with headline stats, background, impact and learning (PDF).
BiBBS is a birth cohort study that aims to understand the effects of early-life interventions on children’s health and development. BiBBS completed recruitment in July 2024 with over 5,600 families recruited.
Born in Bradford’s Better Start (BiBBS) is giving all families who live in the Better Start Bradford areas of the city the opportunity to take part in its important study.
In this blog post we learn more about the vital role of the (Born in Bradford's Better Start) BiBBS Community Research Assistant Team and their Perinatal Project Administrators, and what a typical day looks like for them
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From 2015 to 2025 we delivered over 20 evidence-led projects and services for expectant families and families with children aged 0-3 in Bowling and Barkerend, Bradford Moor and Little Horton. What did we find out?