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Better Start Imagine

October 2016 to September 2024

Better Start Imagine was an enhanced book-gifting scheme, providing children with a book every month from birth to their fourth birthday. It was complemented with weekly story and rhyme time sessions and other activities held in local community venues, to promote the importance of sharing books with young children.

This project was part of the world-renowned Dolly Parton Imagination Library which is dedicated to inspiring a love of reading by gifting books free of charge to children from birth to age five.

It was delivered as part of the Better Start Bradford programme from 2016 to 2024 by BHT Education and Training.

Why this project was developed

Better Start Imagine aimed to enhance the quality of the home learning environment of children in the Better Start Bradford area by increasing access to books and removing the risk factors associated with parental confidence and understanding.

The story and rhyme time sessions aimed to increase understanding of the importance of books and reading to young children, and the long-term benefits this is known to bring.

Feedback

"I want to thank the Better Start Imagine team for a great seven months and the wonderful start to my son’s life which will be the foundation to studying and learning. I'm so happy that he is so interested in reading and learning and hopefully will grow up to be a very intelligent man."

"We all love going to the sessions: the Better Start Imagine staff make you feel very relaxed and you get to know other parents in the area. It’s not tense for dads like many other sessions that I have been to, and most importantly you get to see your child learn and have fun on their own, with others, and their daddy!"

"We need more programmes like these for kids because they learn from them. My kid has so many new words. I recommend the programme."

"My son enjoys the story telling session a lot and we always look forward to it. It helped with his speech development and his interest in books. Big thank you."

Background, impact and findings

Further reading

Download the 'project on a page'

Download this snapshot of Better Start Imagine, with headline stats, background, impact and learning (PDF).

Read the Better Start Imagine final evaluation report

This report provides an overview of project performance and findings from an implementation and before-and-after outcome evaluation by the Better Start Bradford Innovation Hub.

Mobilising Early Years Research for a Brighter Future: Language and Communication

In this webinar, the Better Start Bradford Innovation Hub, along with Better Start Bradford, explore evaluation findings relating to the I CAN, Better Start Imagine, and Talking Together projects

Find out more about Dolly Parton's Imagination Library

Dolly Parton’s Imagination Library is dedicated to inspiring a love of reading by gifting books free of charge to children from birth to age five.

News / 9th December 2021
Little Free Libraries come to the Better Start Bradford area

The Little Free Libraries is an initiative that brings greater access to books for very young children. Read how Better Place and Better Start Imagine are working together to install 8 Little Free Libraries in our area.

Impact Stories / 5th October 2017
Better Start Imagine changing lives

Over 1,000 babies are now receiving a free book every month as part of Better Start Bradford’s free book giving project, Better Start Imagine. In this post, two parents - Noshi and Darryl - share how Better Start Imagine

News / 25th January 2017
Dolly Parton book scheme celebrated at launch event

Lord Mayor officially launched Better Start Imagine at Bolling Hall Museum and Library