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Baby Buddy app

Free mobile phone app for parents and parents-to-be, with personalised content approved by doctors and midwives, from pregnancy to six months after birth.

Baby Buddy is your personal baby expert, guiding you through pregnancy and the first six months of your baby’s life. It has been designed to help you give your baby the best start in life and support your health and wellbeing.

Baby Buddy has been created with mums, midwives and doctors, so the information is reliable, useful, and available 24 hours a day.

Who will benefit? The app is available for all families from the moment they are expecting a baby until six months after the birth. The content is tailored to be easily understood and has the option for text to be read aloud to ensure the app can be used by everyone.

Who provides it? Baby Buddy is designed by Best Beginnings, a small charity working to give every child in the UK the best start in life, with support from Better Start Bradford for local information.  The app has also received support from the Big Lottery Fund for its launch and development.

How do families register? There’s no need to register – all parents can download Baby Buddy for free on the App Store or Google Play.  There is also a web version of Baby Buddy that is designed to give people without a phone access to a selection of the most useful content.

More information:

Baby Buddy is an award winning app, being recognised by the Royal College of Midwives and AXA PPP.

Its features include:

  • Bump/Baby Buddy – ask questions to your virtual expert on all things pregnancy/baby.
  • Today’s information – daily bitesize chunks of information for your stage of pregnancy/your baby’s age.
  • Ask me – type in a question and your Buddy will answer with expert information.
  • Remember to ask – a handy place to keep track of questions to ask at your appointments.
  • What does that mean? – find out what a word means.
  • Your appointments – set reminders to make sure you never forget an appointment
  • You can do it! –set yourself goals and your avatar will help you keep track of how things are going.
  • Videos –a range of short information videos you can watch.
  • Bump/Baby Around – find useful places near to you such as support groups
  • Bump/Baby Book –write about your thoughts and feelings of everything you’ve been doing.
  • Edit me – you can edit your avatar to look like you.
  • Need more help? – list of useful organisations and support groups and their contact details.

The app is endorsed by the Department of Health, Institute of Health Visiting, Royal College of Midwives and healthcare professionals including Dr Ranj.

“Baby Buddy acts just like a digital best friend!  It goes on your parenting journey with you, giving you useful tips and help anytime you want it.  When you open the app, not only does it look stunning, it immediately draws you in and asks you to create a character that represents you.  Using some basic information, the app then refers to you individually, making it a really personal and relevant experience.  It offers helpful information from trusted experts, so you don’t have to worry about whether it’s reliable.  You can store your appointments, look things up, watch videos of common questions, and even ask your own!  It’s not just useful though – it’s fun too!” – Dr Ranj, NHS doctor, medical presenter, CBeebies

Baby Buddy app is one of more than 20 projects being provided by Better Start Bradford for pregnant women and families with children under four in Little Horton, Bowling and Barkerend and Bradford Moor.